【轉貼】AMA CRM

Direct Marketing/CRM

A call to the small
A call to the small When your customer's workforce is tiny, does investing in CRM make sense? Paul Bray, 07 Feb 2005 ADVERTISEMENT For many small to medium-sized firms, CRM has typically sounded something like this: " Oi, John! Fred's on the phone. When did you say his order would be ready?" This kind of exchange epitomises both the opportunity and the challenge in selling CRM to SMEs.

European firms don't get benefit from CRM
European firms don't get benefit from CRM By Stuart Lauchlan. Further Reading: 2nd-Feb 2nd-Feb 2nd-Feb 2nd-Feb 2nd-Feb 31st-Aug 31st-Aug 31st-Aug 31st-Aug 24th-Aug Traditional CRM systems are too complicated and don t deliver real business benefit,according to a study of 177 European executives questioned by Salesforce.com. Of the poll group, less than a third felt that their CRM systems had ...


Microsoft CRM ISV Revenue Opportunities
Microsoft CRM ISV Revenue Opportunities My Links Blog Stats Posts - 3 Stories - 0 Comments - 0 Trackbacks - 0 Archives Microsoft CRM ISV's tend to have a wide range of business models. I'll discuss the primary ones. Add-on This model is when a software company creates additionally features for the Microsoft CRM and sells the add-on product to existing CRM customers or through other partners ...


Big Ideas
Big Ideas By Hallie Mummert Target Marketing talks to industry experts about the trends that are shaping the way direct marketers do business. If it feels as if the floor is moving beneath your feet these days, it's not just your nervous knees knocking together as you map out your direct marketing program's path. Major changes in culture, technology and process are occurring that will radically ...